The Story of Aspen Parc

When I started my career in 2015, I was a publicist, pitching stories, building media relationships, and navigating a PR landscape that looked nothing like it does today. Back then, print still mattered, Instagram was in its infancy, and digital storytelling was just beginning to take shape. But even early on, I saw the times changing. Brands no longer needed gatekeepers to share their stories. They needed strategy, creative direction, and a new kind of partnership that could adapt as fast as culture moved.

That shift led to my first evolution: from PR to social media. As a former photographer, I already understood the power of visuals and the importance of good content. The creative process mattered, not just the post. That mindset is what inspired our creator and influencer programs, born from a desire to collaborate with new talent and support other creatives. There is so much artistry in this space, and it’s a privilege to be able to find it, foster it, and work alongside such inspiring people every day.

After navigating what 2020 brought to all of us, I found myself craving something tangible again. The digital world had been my focus for years, but I wanted to explore what design looked like in real life. So, I went to interior design school. At first, it felt impossible to merge two very different paths, marketing and interiors, until it finally clicked. The two are the same language, just told through different mediums. Both are about experience, intention, and emotion.

Aspen Parc was born from that realization. We don’t just design online, we design in real life. Every campaign, every space, every piece of content is an extension of that belief, that brand experiences should be beautiful, intentional, and human. Because we aren’t just marketers. We’re storytellers, designers, and community builders dedicated to the craft of modern marketing.

Let’s make something beautiful together!

🖤 Hannah, Founder of Aspen Parc