Social Media Management
One of the top cannabis dispenseries in the South came to us when they had just one dispensary and a big vision: to redefine plant medicine culture in the South. Over the following years, the brand expanded into four states and 30+ locations, generating more than $250 million in yearly sales. Our team led social media management across every major platform, building the strategy, systems, and storytelling that scaled with the business. From statewide launches to national collaborations, we turned their growth into a cohesive digital presence that matched the brand’s real-world momentum.
From 1 retail location, to 30 and $250M+
+ Social Media Management
+ Content Creation
+ Community Engagement
+ Influencer Relations
HOW WE HELPED ↓
About the 4-year partnership
When we partnered with this brand, they were a single-store dispensary with a clear vision: to redefine cannabis culture across the South. Since then, they’ve become one of the fastest-growing multi-state operators in the region, now spanning Arkansas, Louisiana, Mississippi, and Missouri, with more than 30 retail locations and an expanding cultivation footprint.
Aspen Parc supported that growth by leading comprehensive social media management across every major channel, crafting a cohesive brand story that scaled alongside the business.
We served as their long-term social media partner, managing strategy, execution, and community engagement across:
+ The main brand’s Instagram, Facebook, LinkedIn, and X channels
+State-specific accounts for Arkansas, Missouri, Louisiana, and Mississippi
+Cookies collaboration page, highlighting the partnership with the global cannabis lifestyle brand
HOW WE HELPED ↓
The Challenge
The challenge was scale. How to maintain brand consistency and integrity while speaking authentically to multiple regional markets, each with its own regulations and audience dynamics.
Our approach balanced localization with cohesion: ensuring each state’s community felt seen, while the overall brand remained unmistakably them.
The Strategy
As the brand scaled from one store to a multi-state operation, our strategy focused on protecting what made the brand distinct, its identity as the South’s first craft cannabis company. We built a social framework that could expand with the business while staying rooted in its farm-to-store story. Every piece of content reinforced that the brand wasn’t just growing fast, it was growing better. Cultivating premium product and community trust at every step.
The Results
Expanded from 1 dispensary to 30+ locations across Arkansas, Louisiana, Mississippi, and Missouri.
Scaled the marketing team from 2 to 20+ members, building a full in-house department to support rapid growth.
Surpassed hundreds of millions in annual sales across retail and cultivation operations.
Built a multi-platform social presence that scaled with the business, driving consistent engagement and brand trust across every market.