A rustic table decorated with bottles of non-alcoholic wine, wine glasses, cheese, crackers, pomegranates, pomegranate seeds, dried flowers, candles, and decorative vases with dried flowers.

Sovi NA Wine

When we began our partnership with Sovi Wine, the non-alcoholic (NA) wine category was still emerging, and the brand was starting at ground zero. No retail placements, minimal audience, and a big vision. Over the next five years, Sovi expanded its product line to 7+ SKUs, built a social following of 10K+ engaged fans, and secured retail distribution in hundreds of U.S. stores. Aspen Parc guided their social media strategy, creative direction, and market-launch campaigns to position Sovi as a premium, taste-first NA wine for modern consumers.

From 0 shelves to scaling nationally.

+ Full-Service Social Media Management

+ Marketing Strategy & Consulting

+ Content Creation

+ Creative Direction

+ Influencer Marketing

HOW WE HELPED ↓

A table set with a bottle of non-alcoholic red wine, a glass of red wine, a cheese wedge, dried cranberries, a loaf of bread, and two potted plants with dried flowers in white vases.
A pink table with a bottle of rosé wine, glasses of sparkling wine, sliced oranges, peaches, honeydew melon, and orange flowers.
Cans of SOVI non-alcoholic sparkling wine, one rosé and one white, placed on a wooden surface with a bouquet of flowers and a board of fruit in the background.
A bottle of Sovi non-alcoholic white wine on a table alongside three wine glasses filled with white wine, set on a beige tablecloth with sunlight casting shadows.
Assorted non-alcoholic sparkling wine bottles and cans with modern labels, arranged on rocks and a rustic surface against a textured background.
Arrangement of non-alcoholic Sovi wines and cheeses with pomegranates and crackers on wooden serving boards, set on a table with decorative vases and candlesticks.

About the Project

What We Did

  • Partnered with Sovi from launch, guiding marketing strategy as the brand entered the growing non-alcoholic wine market.

  • Led social media management across all channels, building the community from zero to 10K+ followers.

  • Developed ongoing brand and campaign strategy, ensuring consistent messaging through market shifts and product launches.

  • Advised on digital marketing and retail strategy to support expansion into hundreds of stores nationwide.

  • Supported the 2024 rebrand, helping evolve the brand identity and voice as the category matured.

How We Helped

Aspen Parc joined Sovi at the beginning, when non-alcoholic wine was still an emerging concept. As the NA category grew by more than 30% year-over-year between 2020 and 2025, Sovi became one of its earliest and most credible brands. We helped the founders position Sovi as a premium, craft-made option rooted in authentic winemaking, not compromise.

From audience building to market education, our role evolved alongside the brand. We built the foundation for social storytelling, influencer partnerships, and digital visibility, then scaled those efforts as distribution grew nationwide. Today, Sovi stands as a leading name in the non-alcoholic wine space, with over 7 SKUs, 10K+ followers, and placement in hundreds of retail stores across the U.S.

A spread of wine bottles, cans, glasses, cheeses, bread, and pomegranate on a table with vases of dried flowers and candles.

“Their work on social media has been very valuable to us”

I have been working with the Aspen Parc team since I launched my business in 2020. Their work on social media has been very valuable to us. What I have appreciated most is their true dedication to helping me grow the brand and flexibility to try different strategies to figure out what performs best for us.

-Sovi